Zalando
Innovation Feed
Corporate Innovation and Culture Change. Team A - MCXI
About the project
Client
Zalando
Role
CX Manager
Service
Innovation Hub
Duration
6 Week
The fashion industry is a massive and influential industry, and its impact extends far beyond just the clothes we wear.
An industry that is constantly evolving and adapting to changing consumer trends and preferences. Sustainability, technology, customer habits and people are just a few of the drivers and trends that are shaping the industry today. We aim to be the vehicle that accelerates growth by empowering innovation mindset across the organization to get one step ahead to the challenges presented by this world of exponential change.
How We Work
We have developed a design thinking methodology to approach every single challenge that arises, ensuring the collaboration with the rest of the teams to deliver the best shopping experience.
Innovation Portfolio: Project Explanations
Chatbot: The chatbot would enable Zalando’s customers to receive support on inquiries they might have. This could be for returns, to find an item, an issue with payment; the most recurring issues.
Carbon Footprint Calculator: As part of its sustainability efforts, Zalando plans to develop a carbon footprint calculator that allows customers to see the environmental impact of the clothes they buy, and to make more sustainable purchasing decisions.
Delivery in Lockers: Zalando plans to provide convenient delivery options to customers by setting up delivery lockers in key locations, allowing customers to pick up their packages at their own convenience.
Digital Fitting Rooms: Zalando will introduce AR-powered digital fitting rooms, enabling customers to try on clothing virtually through their smartphones and find the perfect fit without having to physically try on the items.
Improved Pictures and Descriptions: Zalando aims to enhance the customer experience by improving the quality of product images and descriptions on its website, providing more comprehensive information and an immersive shopping experience.
Outfit Recommendation Tool: Zalando seeks to provide personalized outfit recommendations to its customers through machine learning and AI technology, enabling customers to easily find and purchase the clothing items that best fit their style preferences and needs.
Zalando Loyalty Program: Zalando will offer a loyalty program to incentivize customers to shop more frequently and spend more money, providing exclusive benefits such as early access to sales and free shipping.
Interactive Measurement Feature: Zalando plans to provide an interactive measurement feature that allows customers to see how clothing items look on models with different body shapes and sizes, improving the accuracy of their purchase decisions.
Project Timeline
