A professional in Customer Experience focusing on improving product and experience design, in order to find innovative ways to shape customers’ experiences and deliver added value to them. With a keen interest in UX research through Quantative and Qualitative methods to inform design decisions, wireframing and prototyping to visualise concepts and iteratively testing and refining designs to optimise usability and accessibility of the product.
Furthermore, my past experience in social media strategy, specifically analysing customer behaviour online through social listening has helped me to better understand customer insights.
I improve customer experience by combining creativity and data analysis to develop effective content strategies, engage with the audience, and continually optimize social media presence to reach a wider audience.
I am confident using Word, Excel, Powerpoint, Slack, Sprout Social, Trello and Meltwater. I am particularly passionate about Meltwater as I truly believe that using quantative data provides actionable consumer insights that empowers businesses to make better informed decisions at every stage of the brand lifecycle.