Deck
What Does sustainability mean to you?
About the project
Client
Accenture Song
Role
UX Designer
The fashion industry is a massive and influential industry, and its impact extends far beyond just the clothes we wear.
An industry that is constantly evolving and adapting to changing consumer trends and preferences. Sustainability, technology, customer habits and people are just a few of the drivers and trends that are shaping the industry today. We aim to be the vehicle that accelerates growth by empowering innovation mindset across the organization to get one step ahead to the challenges presented by this world of exponential change.
Our Innovation Department is formed by 7 highly trained professionals with strategic roles, who will be the pioneers in charge of leading this transformation that will ensure our success in tomorrow’s world.
How We Work
We have developed a design thinking methodology to approach every single challenge that arises.
Innovation Portfolio: Project Explanation
We explored the customer journey of a fast fashion consumer to see what the happy points as well as the pain points are in their purchasing journey. By doing this, we established the 2 major insights which shaped our product design.
Project results
Our insights shaped our solution. We found that consumers did not really understand what fast fashion does, nor it’s negative impact. Furthermore, consumers associate poor quality with sustainability. Our qualitative and quantitative research proved that eduacting consumers would encourage them to make better purchasing decisions. Our solution, Eco-Scan, allows consumers to get real-time data on their purchases to lower their carbon footprint.
We also looked at the launching stages, the financing, revenue stream and expected results.
